Home » Competitive Intelligence - Innabler

. «Get vital early warnings and no longer miss out on new sources that have influence in your field»

The Facts

In today’s competitive business environment it is vital for any company to have a Market Intelligence mechanism that allows them to monitor competition, suppliers and market trends. Companies need to watch what their competitors are doing, and in what direction the market is moving.

The success or failure of virtually every company depends upon the agility with which it is able to understand and react to its environment: a competitor introduces a new product; a rumor spreads that a product is harmful or dangerous; a potential customer makes a decision to build a plant; an executive for a potential customer that has refused to buy your products for years is replaced. Each of these and many other potential changes to the environment require an action to take advantage of the opportunity or to diminish the risk.

The most important questions that managers of modern companies ask themselves are:

What are the market trends?
How are we positioned in the market?
Who are the key players?
In what sector are our competitors preparing new products? When will they probably do so? What are their strategies?
What are the cheapest and most reliable suppliers?
What is the technology that is the most suited to our needs?
What will our customers want or be available to buy?

Main Benefits

Innabler’s Competitive Intelligence solution dramatically reduces the time required for information on your reputation, products, markets, customers, competitors, suppliers to be captured, analyzed, and distributed to the people in your organization that need it to make the right and actionable decisions.

Your entire organization will operate more effectively by being more aware of its environment, even of events that have occurred in the last few hours. Competitive Intelligence solution can also drastically reduce the potentially huge amount of time being spent manually performing searches and distributing information, freeing CI people up for more strategic tasks such as cultivating personal sources and data analysis.

Our solution allows you to:

Forecast Competitor Actions – by analyzing competitor’s patents and technical papers a company can discover where the competition is working hardest and make clear what new products they intend to launch.
Detect Competitor Action in Market – by detecting new products (and their prices) introduced by competitors, companies can monitor real time competitive landscape. And by discovering where competitors are particularly active through new position hiring, seminar participation, business associations and alliances, even though they hadn’t declared an interest in that business via related product development or selling companies can proactively prepare.
Detects confidential Alliances – by analyzing automatically daily abstracts coming from several sources, companies can discover what are the market movements and its competitors strategies. E.g. it can easily put in evidence the alliance strategies those competitors are forming in what business.

Only our solution enables you to design and implement your own Competitive Intelligence best practices. In addition, you can include your guidelines, create default tasks and templates, define evaluation methods and create scorecards. All these features can be customized and linked to multiple pre-defined models.

And you can enjoy simplicity at the start and sophistication only when you need it. You don’t have to use all of its capabilities at the outset. Start simply, explore new capabilities for greater levels of process maturity, according to your strategy and pace of transformation without any kind of new implementation or customization.

It solves the gaps in the Process Governance & provides ownership and control to the Business Process Manager while pleasing IT and senior management.

Do you still have some doubts? Ask us for more information.